Inexplicably Hot is not about aesthetics, it's about action.
You will be going about your average day, then suddenly something catches your eye and you can’t help but think, 'Goddamn!
'
Picture this…
… you’re on your way to the weekly Sunday trip to church (aka Bunnings) and decide to treat yourself to a coffee. You order and sit down enjoying the vista of patrons as you wait - making up stories about strangers’ lives, always a favourite pastime. That’s when you see him, having a friendly chat with the barista. He’s clearly a regular, this cafe is his patch, no order needed. The barista slides his coffee across the counter and he sits down at the table next to you and takes a sip of his brew. You quietly gasp and can’t help but think ‘goddamn’.
A man who is friendly with hospo staff and enjoys a solo moment in a cafe is one thing, but all that plus drinking an espresso? Inexplicably hot.
Let’s take a moment to unpack this.
There is no judgement on a man who needs to avoid dairy due to the farty and bloaty consequences, nor any on the man who enjoys the cheeky chocolate sprinkle on his cappuccino. It’s not just the simplicity of the espresso order that appeals, it’s the vessel. The mighty weathered hand holding the tiny cup evokes pictures of him holding you tenderly, no?
It also hints at a sophisticated palate. What else makes this man’s taste buds sing? You can guarantee he knows how to whip a three-ingredient pasta that will make you weak-kneed.
Your imagination runs wild with scenes of the espresso man standing at a candle-lit table ladling steaming hot pasta into two bowls, you decide a second coffee is in order.
You approach the counter and ask, ‘I’ll have what he’s having.’
Subscribing is free - or if you’re feeling spendy, I can buy myself a coffee :)
Thanks to the amazing Leo Greenfield for the logo!
Love this one Gill! The tiny cup…😍